3 Ways To Research Potential Niche Ideas
Business Marketing

3 Ways To Research Potential Niche Ideas

By on February 12, 2016

If you’re starting an online business or looking to earn money online it’s important to zone in on a specific niche market and understand it. The first thing you need to do is find a niche that is in line with your passion(s) and has potential to be profitable.

What is a niche? A niche is a small market segment — a specific position of a market. For instance, fishing is a market, and inside the fishing market are several specific niches: fishing rods, fishing reels, fly fishing, Ice fishing, and so forth. The more specific your niche is, the easier and more effective your marketing efforts will be.

I’m going to go over three different websites that you can use to find potential niche ideas. Let’s get started.


Amazon Site Directory

Amazon’s directory (link) is one of my favorite resources for finding niche ideas. Amazon is the biggest online marketplace, and they have a huge amount of categories and products listed on their website. I use their directory as my starting point for finding good niche ideas. It’s easy to find very specific niches & best sellers with Amazon’s directory.

Example: Visit Amazon directory and select Hunting & Fishing — on the left menu you should have several options: Hunting, Fishing, Shooting, Archery, ect… If you click on Fishing you’ll be redirected to a specific list of fishing niches. Click on fly fishing, and now you should be able to see rods, reels, and flies specific to the fly fishing market (niche), and at this point you have technically “niched” down 4 levels (Hunting & Fishing > Fishing > Fly Fishing > Flies) which is very specific niche in the fishing market (Fly Fishing Flies). You can also see the best selling products on Amazon for this specific niche, and any niche at this level in which you can get inspiration and ideas from.


Wikipedia’s List of Hobbies

Wikipedia’s list of hobbies (link) is another great resource. This one shouldn’t need much explaining. You can use this resource to find a huge list of hobbies for almost everything (indoor hobbies, outdoor hobbies, ect…). Use this list for inspiration and niche ideas. People in general are passionate about hobbies — almost everything on this list should have a passionate market behind it.


Facebook Search

Facebook interest search (link) is a resource that has an endless list of liked pages on Facebook. You can use it to get niche ideas, or use it to validate niche ideas. It’s simple and useful because you can see how many people on Facebook have an interest in specific niches.


In Closing

I recommend that you find a niche that you are passionate about through one of the three resources above (or all three), and then use Amazon’s directory to dive in and learn about all the sub-niches related to your niche, find and pick a sub-niche that resonates with you the most, and then learn everything that you can about it. Learn what your niche market needs the most, and then figure out how you can provide a better, more effective solution and/or product. Generally speaking, the more specific your niche is the less competition you’ll have.

It’s also beneficial to validate your niche before jumping completely into it. I’ll be writing a blog post about how you can validate your niche quite soon. Subscribe to my email list to be notified.


Do you have any questions? Ask in the comments section below. I’ll answer them!

  1. Reply

    Marlies Wolters

    February 12, 2016

    This is a simple and effective way to search for your potential niche! It has been useful to me! Now I realize I was mixing up USP’s and niche! Thanks a lot!

    • Reply


      February 13, 2016

      It’s very simple and effective.
      It’s nice having a big list of niches to sift through to get ideas from. 🙂

  2. Reply


    March 15, 2016

    I liked the tips. Some of my difficulties in relation to finding good niche markets is about the kind of tool that I use to validate the idea, and what are the criteria to be followed for examining the competition? I have blessed me in creating websites this year. Thanks for the tips.


Curtis Blackmore

Hi my name is Curtis, and I'll be blogging about reading, traveling, and entrepreneurship. My core reason behind LibMode is to help liberate you in your journey to discover your passions, find balance, and improve your lifestyle through these three modes.

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