If you’re starting an online business or looking to earn money online it’s important to zone in on a specific niche market and understand it. The first thing you need to do is find a niche that is in line with your passion(s) and has potential to be profitable.
What is a niche? A niche is a small market segment — a specific position of a market. For instance, fishing is a market, and inside the fishing market are several specific niches: fishing rods, fishing reels, fly fishing, Ice fishing, and so forth. The more specific your niche is, the easier and more effective your marketing efforts will be.
I’m going to go over three different websites that you can use to find potential niche ideas. Let’s get started.
Amazon Site Directory
Amazon’s directory (link) is one of my favorite resources for finding niche ideas. Amazon is the biggest online marketplace, and they have a huge amount of categories and products listed on their website. I use their directory as my starting point for finding good niche ideas. It’s easy to find very specific niches & best sellers with Amazon’s directory.
Example: Visit Amazon directory and select Hunting & Fishing — on the left menu you should have several options: Hunting, Fishing, Shooting, Archery, ect… If you click on Fishing you’ll be redirected to a specific list of fishing niches. Click on fly fishing, and now you should be able to see rods, reels, and flies specific to the fly fishing market (niche), and at this point you have technically “niched” down 4 levels (Hunting & Fishing > Fishing > Fly Fishing > Flies) which is very specific niche in the fishing market (Fly Fishing Flies). You can also see the best selling products on Amazon for this specific niche, and any niche at this level in which you can get inspiration and ideas from.
Wikipedia’s List of Hobbies
Wikipedia’s list of hobbies (link) is another great resource. This one shouldn’t need much explaining. You can use this resource to find a huge list of hobbies for almost everything (indoor hobbies, outdoor hobbies, ect…). Use this list for inspiration and niche ideas. People in general are passionate about hobbies — almost everything on this list should have a passionate market behind it.
Facebook interest search (link) is a resource that has an endless list of liked pages on Facebook. You can use it to get niche ideas, or use it to validate niche ideas. It’s simple and useful because you can see how many people on Facebook have an interest in specific niches.
I recommend that you find a niche that you are passionate about through one of the three resources above (or all three), and then use Amazon’s directory to dive in and learn about all the sub-niches related to your niche, find and pick a sub-niche that resonates with you the most, and then learn everything that you can about it. Learn what your niche market needs the most, and then figure out how you can provide a better, more effective solution and/or product. Generally speaking, the more specific your niche is the less competition you’ll have.
It’s also beneficial to validate your niche before jumping completely into it. I’ll be writing a blog post about how you can validate your niche quite soon. Subscribe to my email list to be notified.
Do you have any questions? Ask in the comments section below. I’ll answer them!